Stop Wasting Ad Spend. Start Getting Leads.

For Google Ads, we recommend a minimum of $1,000 per month in ad spend to collect enough data for meaningful optimization. This budget allows us to test multiple keyword groups, ad variations, and audience segments to find what converts best for your business. For Meta Ads on Facebook and Instagram, $500 to $1,000 per month is a solid starting point — enough to run awareness and retargeting campaigns simultaneously. Management fees are separate from ad spend, so your entire budget goes directly to the platforms. During our discovery call, we will recommend a budget based on your industry, competition level, and growth goals so every dollar is working toward a return.

Paid ads can drive traffic to your site within hours of launching a campaign — that is the beauty of paid media compared to organic strategies. However, it takes 2 to 4 weeks of collecting data to properly optimize your campaigns for maximum return. During this initial phase, we are testing different ad copy, targeting parameters, bidding strategies, and landing page variations to identify what resonates with your audience. Most clients see strong, optimized performance by month 2 to 3, with cost per lead decreasing as we refine the campaigns. We provide weekly performance snapshots so you can track progress from day one, not just at the end of the month.

Yes, and we strongly recommend running both platforms together for most businesses because they serve different but complementary purposes. Google Ads captures high-intent search traffic — people actively looking for your product or service right now. Meta Ads on Facebook and Instagram build brand awareness, reach new audiences through interest and behavioral targeting, and retarget visitors who have already been to your site. When used together, they create a full-funnel marketing system. Google brings in people ready to buy, while Meta warms up future customers and stays top of mind. We manage both platforms under one strategy so messaging, targeting, and budget allocation are coordinated for the best overall return.

We monitor campaign performance daily and never let a poorly performing campaign run unchecked. If results are below target, we follow a structured diagnostic process. First, we check targeting — are we reaching the right audience at the right time? Then we evaluate ad creative and copy — is the messaging compelling and clear? Next, we audit the landing page — is it loading fast, mobile-friendly, and driving conversions? Finally, we assess the offer itself. Based on what we find, we make data-driven adjustments and test new variations. You will always know what is happening and why. Transparent communication is a core part of how we work — if something needs to change, we tell you and explain the plan.

Management fees are separate from your ad spend budget — your entire ad budget goes directly to Google or Meta. Our management pricing is based on the scope of work including which platforms, number of campaigns, and whether landing pages are included. During our free discovery call, we will recommend a realistic ad budget for your industry and provide a clear management fee quote with no hidden costs. Contact us and we will put together a custom proposal.